The latest version of our Mobile Email Opens Report for the First Half of 2012 was released today and it’s loaded with useful data and stats on mobile email activity, open percentages within hours of sending, the most popular devices for checking email, tablet usage, time of day, and more.
The report is based on a sampling of 807 million emails sent across 11 industry segments during the first half of 2012. You can download a free copy of the report here.
- Altering fundamental design principles to accommodate the unique traits and preferences of mobile users. This can include shorter copy, larger fonts, clearer calls-to-action as a design priority, large buttons and spacing between text links, and embracing alternate “offline” response options, like calling an agent or easily finding a retail store location, to name just a few.
- Auditing all post-click sites and pages for mobile friendliness and performance. Applying a similar eye for design and functionality specific to mobile users, with special consideration for location-awareness to help users respond and react based on their location.
Email marketers now become mobile marketers. When the mobile audience is the majority audience, your email marketing team should be spending the majority of their time working and testing on mobile devices. Gaining a mobile-first mindset will be difficult if the strategy, planning and execution teams spend most of their time behind a laptop computer. Instead understand how mobile users manage a full inbox, the different ways they view and evaluate emails and post-click experiences, and the functional limitations they encounter.
And as always, if you’re a marketer interested in participating in this report, get in touch with us at email@example.com to learn more. You can also download our previous Mobile Email Opens reports and takeaways from each, here. Enjoy!