Summertime Marketing News Roundup

Casey BartoAs you’re gearing up for your back to school and fall campaigns, here’s a look at some of the late summer news from around the industry that you might find useful.

With the start of the school year just around the corner, a recent piece in Internet Retailer revealed that 54% of consumers prefer to shop online for their school supply needs. Of those consumers that prefer to buy their school supplies online, some will likely abandon their shopping carts. New research from comScore shows that online shoppers are more likely to abandon their carts if shipping costs are too high. Other reasons for abandoning a shopping cart include saving items for later and just window shopping/not ready to buy.

For those who prefer to do their shopping in-store, there are plenty of mobile options to enhance the in-store experience. Internet Retailer‘s Katie Deatsch takes a look at one option: in-store apps. She tests the mobile apps of several leading retailers and gives the surprising findings.

Continuing in the mobile vein, Nokia has announced that its latest smartphone will be released next month (Apple’s next iPhone will allegedly be released next month, too).

And, of course, what would an industry news roundup be without a Do Not Track update? Last time, Microsoft had announced that IE10 would come with its Do Not Track option on by default which, as it turns out, would violate the Do Not Track specification that states users must turn on the option themselves.

To remedy the violation, Microsoft has just announced how its proposed Do Not Track feature will work. According PC World, “In setting up a Windows 8 PC, users will be given the option to select ‘Express Settings’ or ‘Customize.’ Those who select Express will have ‘Do Not Track’ automatically enabled on their browser, while Customize will allow users to turn it off.”

“Customers will receive prominent notice that their selection of Express Settings turns DNT on,” Brendon Lynch, chief privacy officer at Microsoft, wrote in a blog post. “In addition, by using the Customize approach, users will be able to independently turn ‘on’ and ‘off’ a number of settings, including the setting for the DNT signal.”

Stay tuned for more news updates. And don’t forget to enjoy the rest of your summer!

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