Also enclosed was a very well constructed, full-color, hard-cover book about the history and development of the Volt. There are great pictures and it is well written – it’s coffee-table quality. Whether this is meant to be an incentive or a thank-you for the marketing assist, it does the job – I felt like what they sent me had significant value, making it easy for me to want to join the cause.
Last, but by any measure not least was a window cling that had a QR code on it. Now, that got me excited! My Volt can do the talking to curious passers-by when I’m not there. Scanning the code takes one to a mobile-optimized website with Volt info and a nice video. The video is a little dated and the site takes some time to load even on 4G, but the mobile experience is otherwise top-notch.
And one final thought – Volt drivers are connected early adopters. Many of us have our stats posted to voltstats.net via OnStar automatically, we swap stories, we engage online, we compete – so it’s fair to assume that we want to be as much a part of the technology as of the experience. It would have been great if Chevy did personalized QR codes by customer (or Volt/VIN) so we could log on to see how many scans each one is getting. Sure, the level of effort to do this increases, but if they could game-ify this brand advocacy experience, then watch out! Maybe someone at the General is listening.