It’s fun to share the antics of the department. I often like to touch on the creativeness behind our creativity because in large part, that’s subconsciously expected from a design team. As designers in an agency-style setting, we’re supposed to be the “cool” department, the one with the funky, laid-back staff.
What many don’t realize is the level of perfectionism we deliver beyond our occasional playfulness. Within the blog, it can sometimes overshadow how seriously we approach every task we’re given, how professional we truly are. That professionalism is the reason why our department is not just considered excellent – we’re also award-winning.
When it comes to interactive digital marketing, our work remains at the leading edge across channels. Our team is extremely proficient – working on everything from email messaging and mobile microsites to site personalization and direct display – handling every aspect of these projects from initial concept to final implementation.
With that in mind, I wanted to take a moment to introduce a new Creative Spotlight blog series, starting in July. The series will demonstrate the variety of services the Creative Services department offers, showcasing the high degree of skill our designers and developers have shown on some of their more interesting projects.
I’ll also take the opportunity to recognize the designers and developers themselves. After all, people are the ones who solve problems. The exceptional body of work we’ve provided for our clients and customers is the result of hours spent by the Creative Services department on effective design and development solutions.