Knotice at IRCE 2012

Casey BartoTomorrow marks the start of one of our favorite conferences – IRCE 2012. Taking place in Chicago, the event will focus on “Connecting with the 21st Century Consumer.” The 250,000 square foot exhibit hall will be brimming with e-commerce technology from 570 vendors, including Knotice at booth 700. Over 8,000 retail executives will be on hand to network and learn the latest and greatest in ecommerce and retail strategies including: mobile and social strategies; digital marketing; online TV; moving retail chains into the digital age, and more.

Our own Dave Lawson will be among the experts lending their digital know-how at the event. Dave will be a featured speaker on the use of QR codes on Friday, June 8th.

Members of our Knotice team will be there, too! Stop by our booth (#700) and say hello to Lunch pail contributors Patti, Dave and Bryce. They’ll also be sharing their thoughts and insights from the show in posts to come, so stay tuned.

If you’re interested in the technology necessary for unified customer-focused messaging, we’ll be doing some in-depth demonstrations at the booth, explaining the value of a profile-based approach to data management. Plus, we’ll have some cool giveaways as well – including a text-to-win sweepstakes to win a new iPad.

On Tuesday night, the Knotice-tinis will be flowing at our Cocktails on the Roof event for our friends and customers attending the show! Be sure to email us at to request an invitation.

Stay tuned to The Lunch Pail for updates from the show floor and takeaways from sessions.

If you’ll be there, what you’ll be there, what are you most looking forward to?

To get you in the spirit for great retail marketing ideas, check out these useful posts:

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The Tale of True Targeting

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Marketing’s Impact on the Customer Experience

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