The forum will also take a look at ways to use “digital intelligence” (what we refer to as “actionable analytics”) to influence future messaging and create a complete view of the customer. Digital intelligence allows marketers to use the smallest customer details to create more relevant, targeted campaigns. Take a look at this post from Patti for more on digital intelligence and its importance in today’s marketing landscape.
If you’ll be attending, stop by booth 400 and say hi to the Knotice folks. (We’ll also have some cool demos and resources.) And stay tuned to The Lunch Pail next week for insider insights from sessions at the event.
If you haven’t seen it yet, be sure to take a look at Knotice’s latest Mobile Email Opens Report for the second half of 2011. Released earlier this week, it’s full of data on the rate of mobile email opens across multiple industries and mobile devices and chock full of tips for optimizing your emails for mobile devices.
It’s available for a free download here.