With nearly half of all phones in US smartphones, the importance for mobile optimized email has never been higher.
We’re excited to announce the release of our latest Mobile Email Opens report for the second half of 2011. The report is based on a sampling of 974 million emails sent across 11 industry segments during the last six months of 2011, and includes a variety of useful data such as mobile email opens by device (phone and tablet), and industry, click-through activity, most popular mobile devices for reading email and mobile opens by geography and time of day.
Size Matters: Now that tablets are a significant part of the mobile mix, the mobile screen size can vary from 3 to 10 inches, or even larger. Be sure to account for these different sized screens to provide the best possible user experience, from rendering to device detection to inform future sends and more.
Take a look at these resources for getting started with mobile optimized email:
As always, if you’re a marketer interested in participating in this report, get in touch with us at firstname.lastname@example.org to learn more.
You can also download our previous Mobile Email Opens reports and takeaways from each, here.