Knotice’s 2nd Half 2011 Mobile Email Opens Report

With nearly half of all phones in US smartphones, the importance for mobile optimized email has never been higher.

We’re excited to announce the release of our latest Mobile Email Opens report for the second half of 2011. The report is based on a sampling of 974 million emails sent across 11 industry segments during the last six months of 2011, and includes a variety of useful data such as mobile email opens by device (phone and tablet), and industry, click-through activity, most popular mobile devices for reading email and mobile opens by geography and time of day.

You can download a free copy of the full report here
Here are a couple of key findings:
Mobile Users are NOT Viewing the Same Email on Multiple Devices: Contrary to the assumption that most mobile users use their mobile device to perform a quick inbox review, returning later to view saved email on their desktop, our data shows that the concept of inbox triage isn’t happening. We took a look at the retail segment and found that nearly 95 percent of mobile users are opening email on only one type of device. Only 2.39 percent of email opens occurred on both a mobile device and desktop.
This reinforces the importance of optimizing email content for mobile. The smartphone adoption rate continues to soar, and marketers no longer have the luxury of time when it comes to creating mobile optimized email. When it comes to optimizing email for mobile, it’s important to know who’s doing what. Your ESP should be able to tell you which email subscribers are opening your emails on mobile and on which type of device.

Size Matters: Now that tablets are a significant part of the mobile mix, the mobile screen size can vary from 3 to 10 inches, or even larger. Be sure to account for these different sized screens to provide the best possible user experience, from rendering to device detection to inform future sends and more.

Take a look at these resources for getting started with mobile optimized email:

Mobile Optimized Email Simplified

Best Practices for Mobile Email Design

As always, if you’re a marketer interested in participating in this report, get in touch with us at info@knotice.com to learn more.

You can also download our previous Mobile Email Opens reports and takeaways from each, here.

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