Monthly Archives: March 2012

Do 2D Barcodes Need Scanning Instructions?

2D barcodes seem to be popping up on nearly everything these days. Everything from menus, to business cards, to the “for sale” signs in the front yard of homes have the little square codes somewhere on them. Many codes have accompanying instructions such as ‘scan this code with your smartphone to xyz…’, but some don’t. […]

Three Quick Questions for Stronger Emails

Email remains the cornerstone of most digital campaigns, often acting as a conduit to drive people into cross-channel engagement with your brand. With so many commercial messages jockeying for position within the inbox, it’s vital to make every impression count. But in the push to get an email campaign out the door, just be sure […]

Privacy Update: The Latest News

The last few weeks have seen several developments on the privacy front: everything from Google’s new privacy policy to the White House offering privacy guidelines. Let’s start with Google and its new privacy policy. Google has officially rolled out its new privacy policy despite protests from consumers and politicians alike. Announced in January, Google informed […]