As campaign messages overlap and channels begin to blur, marketers need to rethink how to best reach consumers with the right message at the right moment. Providing a seamless cross-channel brand experience is now a necessity for marketers.
We’re pleased to announce that we are sponsoring a webinar tomorrow that will give marketers actionable insights for natively integrating data and delivery across touchpoints.
This one-hour event will go deeper into the data and details of Forrester Research, Inc.’s report, “The New Messaging Mandate,” (January 2012) and explore the power of uniting the channels, and explore actual results of brands natively integrating data and delivery across touchpoints. (Read more about the webinar in this post.)
During the webinar you’ll:
- Gain visibility into customer-focused messaging, including the framework behind maintaining a unified view of the consumer across channels, with a deep dive into case-study examples, data profiles, segments, analytics and more;
- Learn how to shift away from multiple platforms and siloed messaging, and uncover actionable insights on how to increase conversions by taking a unified approach;
- Get exclusive access to information not found in the original Forrester Research report.
There is no cost to participate.
What: Webinar: Behind the “The New Messaging Mandate” Taking a Unified Approach to Cross-Channel Marketing
Who: Ari Osur, Prinicpal Analyst, Forrester Research Inc.; Brian Deagan, co-founder and CEO Knotice; Jeff Carey, Director of Analysis and Strategy, Knotice.
When: Tuesday, Februray 14th, 2012 at 1:30 PM EST
Where: Register now at www.knotice.com/webinar to join the conversation.