Industry News Update

Casey BartoAs the year comes to a close and marketers are scrambling to wrap up the holiday season and plan for the coming year, here’s an industry news roundup to help you keep on top of the happenings in the marketing world.
There never seems to be any shortage of mobile news, so let’s start there.

In a move toward creating universal 2D code reader technology, Microsoft Tag has announced that its platform will now be able to be used for QR codes and for Near Field Communication (NFC) capabilities. Tag intends to “to help simplify the growing fragmentation currently taking place in the barcode-reader market” with this new capability. The company states: “With this extension, brands have the freedom to choose the format most appropriate for their campaigns and give consumers the ease of one reader to use.”

In other not-so-surprising mobile news, Nielsen reports that 83 percent of apps downloaded during Q3 were for iPhone or Android. Additionally, iPhones and Androids have the most apps downloaded to them with the least number of app downloads going to BlackBerry.

On the privacy front, the Associated Press reports that nearly half of consumers surveyed by the University of Southern California are worried about companies seeing what they do online.

Stay tuned to The Lunch Pail for updates and commentary on industry news!

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  1. […] Industry News Update « The Lunch PailBy Casey Barto NewmanIn a move toward creating universal 2D code reader technology, Microsoft Tag has announced that its platform will now be able to be used for QR codes and for Near Field Communication (NFC) capabilities. Tag intends to “to help simplify the …The Lunch Pail […]

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