Industry News: Oracle Continues to Buy Everything

Casey BartoI love keeping my eye on the news and happenings throughout our industry, so my ears perked up when I heard that Oracle had continued its buying spree, snatching up RightNow Technologies for nearly $1.5 billion.
Oracle is racing to make an impression in the cloud computing space and it’s hoping RightNow can help. There’s also chatter that this most recent acquisition could help Oracle compete with Salesforce.com’s Service Cloud 3.
This latest acquisition is the ninth for Oracle this year. (The company announced it was purchasing Endeca Technologies last week.)
Michael Fauscette of Seeking Alpha, writes: “The addition of RightNow is clearly targeted at Salesforce.com’s (CRM) Service Cloud offering and is an escalation in an already heated competition between the two companies. RightNow, which acquired some social capabilities last year by buying HiveLive, also adds to Oracle’s growing investment in social business software and is, again, a counter to the Social Enterprise messaging that Salesforce.com launched at this year’s Dreamforce conference.”
In other non-acquisition news, a judge has ruled that a Google engineer’s email saying Google should negotiate a license for the Java programming language can be used as evidence in a lawsuit Oracle filed last year that alleges Google infringed on Java patents. The lawsuit is seeking damages and to block the sale of Android devices that supposedly infringe on Java technology.
On the mobile front, eMarketer reports that this could finally be the year mobile impacts holiday shopping: “According to a PayPal survey of smartphone and tablet owners, holiday m-commerce could nearly crack the half-way mark this season. The growing popularity of tablets, which can approximate browsing a catalog, appears to be an influence. Sixty percent speculated that they would be shopping from home, not on the go, a phenomenon PayPal has dubbed ‘couch commerce.'” (Need some help optimizing your tablet experience? Check out this helpful post from Dutch.)
What’s your take on any of the above news topics? We invite your comments.
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