Snapshots of CTAM in New York

Amy ChubbuckLike Cable & Telecommunications Association for Marketing (CTAM) shows past, this year’s CTAM Summit did not disappoint. From the heart of New York City, the two-day event last week was packed full of valuable information specific to marketers from MSOs, channel operators, and others. The lineup of industry influencers was impressive, and it was fantastic to hear advice and experiences straight from the source.

This year, Knotice was excited to have space on the show floor. We also sponsored, designed and created the mobile site for CTAM in NYC pre-show promotion and “at the show” information

Here I am (right) with Denise Mast (left) and Leigh Ann Burke-Schaad (center) of Insight Communications at the Knotice Happy Hour event Wednesday evening at the RLounge. What a great view of Times Square behind us!

On Thursday, our own Bryce Marshall (speaking) shared the stage with Robert Ladd of Charter Communications – part of a well-received m-commerce case study presentation that featured Charter’s’ use of the mobile channel to drive sales and improve customer relationships. (Keep your eyes peeled for more nuggets of detailed information and statistics from the case study soon!)

Even Conan took a moment to strike a pose by the sign promoting Bryce and Robert’s session.

Overall, it was nice to see the cable industry embracing what digital marketing has to offer. Other sessions ranged from targeting specific audiences to social media, to using cloud technologies to engage consumers, and more. Many thanks to Frank Sheridan and the others at CTAM for putting together such a great event.

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