Tips for Links within SMS Campaigns

Casey BartoIncluding links within your text messages is a great way to add value to your mobile campaigns. But with the array of phones and mobile users out there, how can you be sure you’re creating an easy-to-navigate and enjoyable experience?
To get some insight on links within SMS campaigns, I picked the brains of some experts here at Knotice. In this two part series, you’ll find some tips and tricks from Emily Haase, Dave Lawson, and Bryce Marshall that will make your SMS communications stand out.

Tip #1: Keep it short. You only get 160 characters, so don’t waste them on a full-sized link. Instead, use a link shortener. Better yet, if you’re a Concentri® user, you can take advantage of Concentri’s native link shortener. (If you’re not a Concentri user, get in touch with us.)

Dave shared with me that some public URL shorteners monetize their service by accessing your traffic/audience data and reselling or repurposing it in some way. “If you are concerned with competition knowing how effective your campaigns are, you won’t want to use a link,” Dave explains. “Simply adding + after the shortened code will take anyone to the stats on that link.”

Tip #2: Think about the whole mobile experience. Always make sure the destination you’re sending them to from that SMS is optimized for mobile. As we’ve said before in past Lunch Pail posts, there’s nothing more frustrating that finding out the place you’ve clicked through to isn’t optimized for mobile.

Tip #3: Not every phone is a smartphone. Emily noted that it’s equally important to test your SMS dialogue and links on a variety of mobile devices to make sure everything renders well. Be aware that mobile users have a variety of devices, so you have to account for the different variables – particularly mobile devices versus feature phones. “Smartphones automatically present a hyperlinked link within SMS, making it easier for users to recognize the link and click it, while feature phone don’t normally hyperlink a link, which could be confusing for some mobile users,” says Emily.

Check back on Friday for more useful SMS tips. Have any to share? Let us know below!


  1. Posted November 2, 2012 at 8:37 pm | Permalink

    Do you mind if I quote a couple of your articles as
    long as I provide credit and sources back to your website?
    My website is in the exact same area of interest as yours and my users would certainly benefit from some of
    the information you present here. Please let me
    know if this okay with you. Thanks a lot!

    • Casey Newman
      Posted November 5, 2012 at 11:29 am | Permalink

      Sure. Thanks for asking.

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