Useful Industry News Roundup

Casey BartoIt’s been a busy (and ridiculously hot) summer for the direct digital marketing industry. To help you keep up, here is a roundup of some of the most useful industry news from the past couple of weeks.
To start things off, let’s take a look at the mobile space. Internet Retailer reports that in 5 years more than 2 billion mobile devices will have HTML5 browsers. Various smartphones and tablet devices are already equipped with HTML5 browsers, making it easier for developers to provide an ‘app-like’ experience for consumers who visit mobile web destinations.
Mobile sites built using HTML5 provide a better mobile experience for the user. (To learn more about HTML5, check out Chris’ take on it in this post.)

New research from Nielsen reveals that Android is the leading the US smartphone market, with 39 percent of Americans using the device. Apple follows behind picking up 28 percent of the market share.

According to Mobile Marketer , Android leads the market in part because of its pricing. It’s cheaper and more widely available than the iPhone.

Nearly 65 percent of marketing executives are planning to enhance their marketing programs by investing in improved segmentation and targeting tools, notes eMarketer.

Live zones are a cost effective and simple way to enhance site targeting and deliver a custom experience to each site visitor without getting IT involved.

If you’re looking to improve your segmentation, be sure to look for tools that allow you to capture and store both known and unknown data points in real time so you can quickly and easily put your data to work.

Did I miss any useful news? Share it below.

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