May Industry News Recap

Casey BartoHappy Memorial Day everyone! I hope you are all enjoying the holiday. It’s been a great spring here at Knotice, and there’s a number of exciting things on the horizon. If you missed anything recently, be sure to check out our news section, and be sure to follow us on Twitter.
Things have been busy this spring within the direct digital marketing industry as well, with more privacy bills making their way through the government, mobile news and more.
Let’s start with the latest privacy news.

Since my last privacy law update, Senator John Rockefeller introduced the Do-Not-Track Online Act of 2011 aimed at giving consumers the option to block companies from following their web activity. So what makes Rockefeller’s bill different from Sens. Kerry and McCain’s bill or the proposed “Privacy Bill of Rights?”

Rockefeller’s legislation would apply to mobile phones. Like previously introduced bills, it would also require companies to refrain from collecting data from consumers that have opted out of data collection. Under Rockefeller’s bill, companies could collect personal data only to perform a service (shipping a product, for example) and then must immediately delete it or anonymize it.

To help you compare all the privacy legislation floating around, ClickZ has put together a handy chart.

On the mobile front, Google announced Google Wallet, which allows consumers with Google’s Nexus S phone (one of the only phones that supports Google Wallet) to pay for goods by tapping their phone on a payment terminal.

Google Wallet can include multiple credit cards, loyalty cards and a prepaid Google payment card. Google will officially introduce the service this summer.

In other mobile payments news Mobile Marketer reports that younger consumers 63 percent of Americans between the ages of 18-34 would feel comfortable using mobile payment technology.

Stay tuned to The Lunch Pail this summer for exciting Knotice news and, as always, industry news recaps and analysis.

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