If you’re interested in really digging into the topic, check out the free webinar on Thursday featuring eMarketer Principal Analyst David Hallerman. You can read more about it here. Hallerman is eMarketer’s expert in US online advertising and marketing, covering search and display advertising, internet ad targeting, email marketing, online video advertising and ad spending across media. He will discuss tactics for improving the way you buy, integrate and measure search and display advertising.
eMarketer’s webinar event “Integrating Search and Display—Tactics for More Effective Advertising” is sponsored by Knotice. Catch it live on Thursday, May 19th at 1 pm ET. You can register here.
Hallerman’s presentation will be followed by Knotice’s CEO and co-founder Brian Deagan who will offer insight on the value of actionable attribution for online display. Those who participate will learn more about tools for integrating display and search into holistic campaigns, such as attribution modeling that offers marketers more detailed pictures of their work, which can yield more efficient and effective results.
The session will also cover tips on optimizing your online ad spending through effective integration of search and display:
- Best practices to increase conversion
- Techniques for creating an attribution model that enables you to build and measure holistic display and search campaigns
- Why it’s important to analyze the combined effects of display and search through the traditional purchase funnel
Like I said, it’s free to take part. You can sign up here. The playback will be available on eMarketer early next week. For brands and businesses who advertised online, it’s definitely worth a listen.