Among the featured speakers sharing advice and best practices was Knotice’s CEO Brian Deagan. Brian was invited to participate on a panel outlining mobile’s role in amplifying retail and the in-store shopping experience. He provided valuable insight into how marketers can implement a variety of mobile initiatives in-store to help consumers when make purchasing decisions. Brian discussed the importance of providing a relevant, purposeful mobile experience to consumers by providing them with product information when they scan a 2D code on a product, for example.
Brian also noted that as many as one out of every two retailer emails are being opened on a mobile device . A common misconception among marketers is that it takes a lot of time and effort to optimize email for mobile. That’s simply not the case (see how easy it is here.)
In addition to mobile marketing experts from a variety of companies, the summit featured executives from some of the top retailers. Retail executives from eBay, Target, and HSN (to name a few) spoke about their experiences with mobile. Dan Fine, director of digital experience at Target, noted the importance of knowing your customer base before implementing a mobile strategy. (This is a topic Dave addressed in his post on Wednesday.)
Did you attend the Summit or follow the conversation on Twitter? What did you find most valuable?