Monthly Archives: April 2011

Actionable Strategies from Forrester’s Forum 2011

One of the main concepts framing many of the sessions here at Forrester’s Marketing Forum in San Francisco is that of Action. While marketers grasp thin excuses for not digging deeper into digital marketing initiatives (no budget, no staffing, no upper-management buy-in, etc.), the real issue is their fear is investing in something that isn’t […]

Bricks + Mobile Wrap Up

As I mentioned last week, the first Bricks + Mobile show got underway in Chicago. Touted by organizers to provide a laser beam focus on retailers, the show featured sessions ranging from a deep dive into analyzing the mobile consumer, mobile technologies that are transforming the in-store experience, effectively leveraging mCommerce opportunities, and navigating security […]

Marketing Foolishness: 8 Common Mistakes to Avoid

Even the smartest marketers make mistakes. So in honor of April Fool’s Day, here’s a quick list of common marketing foolishness and mistakes to avoid. Sending the same message to everyone – Relevance matters. You’ll get better results by designing your messaging around the specific traits and needs of the recipient. Define your segments, then […]