Web Opt-Out: What it Means for Content Providers

Emily HaaseBehavioral targeting continues to be a primary focus for many marketers. But, with all the recent news surrounding developments with the proposed Do Not Track legislation, some marketers are hesitant to move forward with online targeting efforts.
It’s no secret that online privacy is a concern for consumers. Concentri users can address this concern with the addition of a simple snippet to their websites. This snippet allows consumers to easily opt in or out of web tracking. When a customer visits your website or privacy policy page, they are informed of their current web tracking status (either opted in or opted out) and have the opportunity to change that status by simply clicking on a link. By implementing the web-opt-out snippet on your website, you’re giving consumers control over their tracking preferences – which is what all the legislative discussions are about.

It’s very easy to provide content to consumers who have chosen to receive personalized and targeted communications. But what about those who have opted out? How can you provide the most relevant and seamless experience for them?

Because the opted-out customer isn’t receiving any personalized content or offers, it’s very important to have a solid marketing strategy in place that takes into account those who choose not to be tracked on your website.

Seek out a professional partner to help you create and execute meaningful and valuable campaigns and advise on best practices for consumers who want to be tracked on your site – and those who don’t.

The customer is king. Bombard them with content that’s irrelevant, too frequent, or invasive, and they’ll be more likely to click the web tracking opt out button.

Here at Knotice, we have an excellent professional services team that is well-versed in best practices, the latest technology, and legal developments. Find out how they can help you build relationships with your customers regardless of their web tracking status.

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