Industry News & Top Stories of Q1

Casey BartoSpring is just around the corner (hopefully) and as the seasons change, so ends another quarter. And what an eventful quarter it has been for the direct digital marketing industry, so I thought I’d take some time to get everyone caught up on what’s been happening.
Let’s start off with some Knotice news. Since my last update, we released the first of a series of quarterly mobile email opens reports. The report details the percentage of mobile email opens by device across 12 industry segments, including retail, hospitality, telecommunications, and healthcare and others. Data is based on a sampling of approximately And if you’re wondering what to do with the data in the report, 155.3 million emails. Stay tuned in April for the next report. And if you’re wondering what to do with the data in the report, check out this post that breaks down how you can enhance or add to your existing email program with a variety of mobile tactics.

In addition, we released a new comprehensive mobile web white paper, Harnessing the Power of the Mobile Web. Check it out to learn actionable advice for creating your mobile web strategy.

Over the last quarter, the industry has been abuzz over the federal government’s proposed Do Not Track bill. Just this week Rep. Cliff Stearns announced that he would reintroduce portions of his 2005 Consumer Privacy Protection Act in an attempt to give consumers more control over their privacy choices. The bill would have required marketers to tell consumers when they collect data and disclose the previous data they collected from them.

On the mobile side of things, eMarketer reported that over 100 million Americans will own a Smartphone by 2015. In other mobile news, Sprint announced that it is increasing SMS rates and making changes to how messages are sent on the network. According to Mobile Marketing Watch, “Sprint now requires that standard rate SMS and MMS messages shouldn’t contain embedded URLs, multi-media content, coupons, non-related ad content or WAP Push content. Messages containing these types of elements are now considered premium services.” Because Sprint is one of the four largest carriers in the nation, these new changes will likely impact businesses and marketers. Stay tuned to The Lunch Pail for ongoing direct digital marketing news and updates.

And be sure to check out some of the most popular posts from this quarter below:

How to Write Better Email Subject Lines

A Lesson in Email Marketing

PURLS Gone Wild

The Art of Email Rendering

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