The Importance of a Mobile Web Strategy

Dave LawsonMorgan Stanley, Nielsen, Comscore and more agree: soon the number one way the majority of us connect to the Internet will be via mobile device.
Further, research from Adobe confirms as high as 80% of shoppers prefer to leverage the mobile browser even over apps while “in the act.” First hand, we know that the mobile web impacts 2D barcode success, conversion over email, search marketing efficacy, SMS program engagement and up to 40% of customer website visits.

In fact, a recent piece in Internet Retailer reveals that nearly 20% of mobile phone owners use the mobile web every day.

As the mobile web gains momentum in the U.S., brands have an opportunity for deeper reach for all of their marketing initiatives. A purposeful, relevant approach to the mobile web can help impact and expand overall marketing reach via mobile to each customer lifecycle phase, providing greater opportunities to amplify existing spends. Not only does a correct approach extend the span of the lifecycle and allow opportunity to move customers along to the next stage, it also helps forge a stronger relationship between customer and brand to affect key metrics like affinity, likelihood to recommend, and overall satisfaction.

If mobile web isn’t currently part of your marketing discussions, it needs to be.

Join me on March 30 in Chicago at Bricks + Mobile where I’ll be providing actionable tips for creating an effective mobile web strategy. During my 12:30 p.m. break out session, “mCommerce: Why User Experience Matters More Than With Online Retail” you’ll learn what you need to create an effective and comprehensive solution to maximize your consumer’s “mobileness.”

If you can’t make it to Chicago, stay tuned to The Lunch Pail for my observations from the event and a recap of my presentation!

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  1. […] mentioned the importance of providing a great user experience on a mobile device before, and to help you get started, here is a user-experience checklist from Dave and Todd’s […]

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