Monthly Archives: February 2011

Takeaways from MarketingSherpa Email Summit ’11

Last week I made the trek to Marketing Sherpa’s Email Summit 2011. OK, “trek” isn’t the right word when you start in sub-zero Cleveland and land in sunny Las Vegas in the middle of winter. Below are some takeaways, cool ideas and highlights from that conference. Building Opt-in lists You may be familiar with Seth […]

Do Not Track Updates and Resources

Phil the Groundhog may not have seen a shadow this morning in Punxsutawney, PA — but one looms over the industry with the ongoing debate about online privacy. Since its introduction in late 2010, the Do Not Track proposal by the federal government has drawn both ire and praise from marketers, consumers, advertisers and lawmakers. […]