Post-Holiday Shopping Stats

Casey BartoNow that the holidays are over, retailers and marketers alike are analyzing everything from campaign performance to results to data on holiday spending. Several leading industry sources have published reports on spending and holiday campaigns, so I thought I’d provide a breakdown of the most useful information.
Online sales during the 2010 holiday season increased 12 percent over 2009, according to a report from ComScore.

The biggest online shopping day of the year was “Cyber Monday,” which saw $1 billion in sales, a 16 percent jump over last year. Interestingly, Coremetrics reports that 4 percent of purchases made on Cyber Monday came from smartphones.

It’s no secret that online shoppers love free shipping. Not surprisingly, the biggest jump in sales came on “Free Shipping Day” (Dec.17th), which saw a whopping 61 percent ($942 million) increase over the previous year.

Marketers also took advantage of including free shipping into their holiday strategies, offering free shipping to consumers in the days before Free Shipping Day. In fact, over half of the purchases made in the five days before Free Shipping Day included free shipping.

Mobile played a large role in holiday shopping this year. Consumers always have their mobile devices within reach and during 2010, 52 percent planned to use their smart phone to compare prices and read product reviews.

Overall, it was a great holiday season for online retail. Internet Retailer’s Allison Enright reports that ecommerce had its highest year-over-year gain since 2007. This has led executives to speculate that retail may be starting to regain its footing after the recession.

With that in mind, here’s an interesting non-holiday report to consider. According to a report from The Aberdeen Group, providing customers with an integrated cross-channel shopping experience that spans, in-store, online and mobile will be a key priority for retailers in 2011. It’s what we do best here at Knotice, so take a moment to get in touch with our team to help you get started making that priority a reality.

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