Mobile Buyflow Using Device-Optimized Templates

Scott CooperIn Dutch’s most recent post, he discussed email on the third screen. I’d like to follow that up by talking about the shopping experience through a mobile device, otherwise known as “mobile buyflow.”
Industry best practices dictate the importance of making a user’s Web page encounter as efficient and useful as possible per browser and by mobile device. Here at Knotice, our developers understand and exceed that expectation. We’ve developed a software platform that helps optimize the overall mobile-shopping experience by using dynamic landing pages. Here’s how it works.

To maximize the efficiency of a mobile buyflow event, the software platform uses mobile-device detection, plus multiple page templates and style sheets to ensure the proper page is loaded for the device used. We also develop a lowest-common-denominator template for our mobile buyflow sites, so even if the URL is hit via a computer web browser, the user can still follow the steps and purchase a product.

So, if you were to visit one of our dynamic mobile landing pages and compared it side-by-side with an Apple device or Android OS device versus a BlackBerry device, you would see an entirely different look and feel. This is based upon the template used and the style sheet called for. When using mobile-device detection, we can also customize the experience per platform and device as well.

For example, BlackBerry has multiple devices and screen sizes, so the new BlackBerry Torch can utilize a style sheet designed for that device and OS, while a BlackBerry Tour would use another. Also, since Apple and Android OS devices let users rotate their devices, our device optimized templates and style sheets adjust for that as well.

Considering all of the above factors and technologies, the goal is to help a mobile-device user feel at ease, be able to smoothly follow the purchase sequence – from landing page, to product page, to product customization, and finally checkout – in a useful and functional way. All are important considerations when selecting your own mobile buyflow solution.


Follow-up to Monday’s post:
On Monday, Chris explained the geo-marketing trend in social media. Check out McDonald’s results with their FourSquare campaign.

4 Trackbacks/Pingbacks

  1. […] Scott and Todd both mentioned, you need to accommodate the most popular devices with device-aware […]

  2. […] warn you if you lack something necessary to view the site, or (as mentioned in previous Lunch Pail posts) to display an optimized page or experience for a particular browser version or mobile device. […]

  3. […] There was also a lot of talk of optimizing mobile web experiences and landing pages, but Knotice has long been ahead of the curve in this area. […]

  4. […] it comes to selecting a mobile buyflow solution, features like device-optimized templates and automated device detection make it easier to design a great purchase experience that’s device specific. If it doesn’t […]

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