Monthly Archives: August 2010

Knotice Adds Mobile Leadership, Expertise

What do you get when you combine a former competitive rugby player and a passion for mobile marketing? You get Dave Lawson, Knotice’s new Director of Mobile Engagement. Dave has had a passion for mobile ever since he purchased his first cell phone. Since then he has jumped feet first into the mobile space, learning […]

Holiday Mobile Tips…Already?

Summer is in full swing, and the kids are returning to school. Back to school campaigns are in market for most retail marketers. It is still hot outside, but most marketers have their minds on the upcoming holiday season. The holiday season is right around the corner, and for most marketers that means putting together […]

Great Software Features For Retailers

On Friday I provided some details and insight into what a direct digital marketing software feature looks like. It is important to understand that a truly multi-channel software feature is able to impact more than a single channel or a even single strategy. Direct digital marketing is about focusing on the consumer and making improvements […]