Many consumers use their mobile device to find quick bits of information. With this fact in mind, Bryce notes that there is a premium on accessibility and convenience: providing the right content versus a lot of content. Coupons, product recommendations, special offers or contact information are all examples of what consumers are looking for when using their mobile device to find information.
Despite increased consumer demand for convenient mobile experiences, Bryce points out that the experiences being presented by brands are still inconsistent. He notes that the brands with an edge are those that are taking mobile opportunities seriously and investing intelligence and capital into creating a satisfying experience across all mobile channels – SMS, mobile Web, apps. Brands that create a satisfying experience across all mobile channels will have the first shot at acquiring shopper loyalty and help set the tone for shopper experiences and expectations as more and more consumers enter the mobile arena.
Be sure to check out Mobile Marketer’s Holiday Mobile Marketing Summit on September 2 for more mobile marketing insights from Bryce. He will be sharing helpful on mobile marketing for the holidays on the “How Will Consumers Engage with Ads, SMS, Sites and Applications over the Holidays – and why it Matters for Customer Experience” panel.
What questions do you have for Bryce about creating excellent consumer experiences on a mobile device? Post them below and he will answer!