Live Mobile Polling

Casey BartoThe direct digital marketing industry is in the midst of event season. There is a wide array of events ranging from email marketing to online retail to mobile commerce happening in the coming months. One of the trends in B2B events that Knotice has recognized recently has been the addition of live mobile polling to keynote and breakout sessions at tradeshows.

Live mobile polling has really become an interesting way to enhance presentations. According to Jodi Bresina, Internet Director at ShoeMall, the audience comes alive when they are given the opportunity to participate in presentations via the mobile channel.

“I love the real time interaction of live mobile polling,” Bresina said. “I have been an audience member in a handful of presentations recently. Live polling is very engaging. It is interesting to see whether your opinion is the same or different from your peers and the rest of the audience.”

ShoeMall used live mobile polling during its presentation at Internet Retailer’s IRCE event in June, and noted that both engagement and interest increased during the session. In addition, ShoeMall was pleased to see that live mobile polling gave audience members an easy way to participate with presenters, and provided presenters with a glimpse of the audience make up.

“Mobile polling is a really easy way to keep your audience interested in your topic,” Bresina added.”It also allowed us to get an understanding of what our audience make-up consisted of – large or small retailers. A lot of times when you ask a question during a presentation, audience members do not want to raise their hand and participate. The mobile polling allows everyone to participate and share their opinions.”

Knotice provided live mobile polling services to Shop.org’s Annual Summit last September. Check out this video (it was filmed in the back of a large hall):



Have you been to an event that has utilized live mobile polling? If so, what are your thoughts?

And, if you have questions about live mobile polling for events, email us at info@knotice.com.

4 Comments

  1. Sam
    Posted July 23, 2010 at 5:18 pm | Permalink

    Live mobile polling is going to become an oversaturated space (I’m afraid) and it will turn away participants.

    First, it’s about as fun and interesting as sitting on an IVR call with your Insurance Company.

    There are ways and formats that can make this (a) more conversational and (b) more engaging and less “data acquisition” so that Users look forward to the experience.

    How can you acquire this same data through opt-in automated conversations that are more entertaining? Those seem to be the challenges.

    • Posted July 26, 2010 at 12:31 pm | Permalink

      I agree that pure-play live mobile polling vendors are fighting an uphill battle. Mobile marketing is complex, but limiting capabilities to a single feature like live mobile polling is unwise.

      However, good live mobile polling does NOT require an opt-in and does not keep data. Once the session where polling takes place is complete, the good vendors remove the data from their software. The entire concept behind live mobile polling is simply to engage the audience, not trick them into opting in to a marketing program.

      In this case, it is not about how to acquire the data. Rather, the only point of concentration is on how to improve the presentation experience for the audience.

      • Marcus D.
        Posted July 26, 2010 at 7:56 pm | Permalink

        It seems that the point was “can you make it more conversational” and less like a poll or IVR? After all, how do we use our mobile phones most of the day? Short textual “conversations.”

        If your polling can “talk to me the way I talk to my friends” then I’m game to engage.

      • Posted July 27, 2010 at 10:26 am | Permalink

        Live polling can be done with free form texting, but that becomes more of a conversation that could be had face to face in more intimate sessions. The free form texting comes into play particularly well in presentations with a huge audience, so questions can be asked from the crowd to the dais in real time.

        The concept of polling does have limited use… it is only used to measure the reaction of the crowd about very specific questions. The idea isn’t to create conversations with live polling, but to gather information from a collection of peers about a specific topic, then mold the presentation to the crowd’s interests.


One Trackback/Pingback

  1. […] We’ll also be providing live mobile polling on Wednesday morning at the 9 AM General Session, “The Convergence: How the coming together of the Internet and TV will change e-retailers’ business.” Audience members can vote on who they agree with more on a series of key points – James McQuivey, Vice President, Principal Analyst, Forrester Research Inc., or Ben Bajarin, Director, Consumer Technology Practice, Creative Strategies. (Learn more about live mobile polling here. […]

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