Landing Page Optimization Resources

Casey Barto It’s no secret that landing page optimization is a hot topic in direct digital marketing right now. Marketers are constantly looking for landing page optimization updates and innovations.
Here are two new resources that outline simple ways to make landing page optimization practical and flexible. Lunch Pail contributor Lesley Matt provides an overview of how to maximize conversion rates and streamline and automate landing page processes using direct digital marketing software.

In this informative video, Lesley provides easy instructions for how to make landing page optimization practical and flexible. She also outlines the role test pages and live zones play in optimizing a landing page, and provides real, actionable examples of testing and targeting using test pages and live zones, and the dramatic impact on results when it is done right.

The second landing page optimization resource comes from highly regarded research lab MarketingExperiments. In a recent blog post on MarketingExperiments’ blog editor Daniel Burstein features advice from Knotice on how to optimize landing pages. In his post, Daniel notes that “it is essential for marketers to obtain a thorough understanding of the Offer/Response-Optimization process and the testing-optimization cycle to improve their overall campaigns and advance their career, sometimes you just need a few basic ideas to gain a quick boost right now.”

Knotice was tapped to provide advice on the best tips, techniques, and approaches for landing page optimization. Check out what we had to say here. Also, be sure to check out MarketingExperiments’ free web clinic on landing page optimization, Wednesday.

What questions do you have about landing page optimization? Post them below, and we’ll answer!

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