A Mobile Marketing Case Study For Retail

Casey BartoIt’s no secret that mobile marketing continues to be a hot topic in the direct digital marketing industry. Marketers are hungry for mobile marketing insight, statistics, case studies, and more.
One Knotice retail customer, Crocs, was recently in the news for its instant savings mobile coupon campaign. Crocs placed signs throughout stores nationwide encouraging customers to text “Crocs” and a Crocs store number to 63103 to instantly receive a coupon for 15 percent off a Croslite purchase.

Internet Retailer’s Bill Siwicki wrote an excellent piece about the campaign. Bill spoke with Bryce Marshall, Knotice’s Director of Strategic Services, about Crocs’ strategy and the effectiveness of SMS campaigns.

Bryce revealed some insights about why SMS campaigns are so effective, and why Crocs’ instant savings campaign is so successful at driving purchases in-store.

Mobile Commerce Daily reporter Dan Butcher penned a great case study about the campaign. Dan spoke with Jay Custard, Global Online Marketing Director at Crocs, and revealed the value of enthusiastic and well trained store associates for an in-store mobile coupon campaign.

Store associates played an important role in the campaign by speaking with customers about the coupons and encouraging them to stay opted in to receive further communications and discounts from Crocs.

Thanks to simple instructions, and a knowledgeable staff, Crocs received 94,000 requests for coupons during the first month of the campaign alone. The instant savings campaign also allowed customers and store staff to become comfortable with using mobile phones to receive and redeem coupons, which will benefit Crocs as they roll out more advanced mobile initiatives.

Be sure to take a look at the articles in Internet Retailer and Mobile Commerce Daily for a rundown of the case study and more good mobile marketing insights. Keep your eyes peeled in the coming months for more exciting mobile programs from Crocs.

What questions to do you have about mobile coupons? Post them below and Bryce will answer.

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