Monthly Archives: February 2010

The Integration and Connection Battle

Integration is one of the marketing buzzwords du jour. Most experts are imploring marketers to integrate everything to achieve dramatic improvements in message relevance, and sales. But, integration is not without difficulty. In fact, when examining the word and its context further, integration is alarming. Integration, by definition, implies an action of bringing disparate pieces […]

Targeting Without Complexity

Without examining the various complexities of behavioral targeting it is clear to all onlookers that it is valuable to marketers. For proof, look no further than the imbalanced attention the technologies get from various government bodies and institutions. Marketers know targeting technologies help them make money, and government regulators know that marketers may abuse the […]