Professional Services for Software Platforms

Dutch HollisSometimes I fancy myself a shade tree mechanic, at least on cars that are still more mechanically traditional than they are modernized with computer interface. But, I wouldn’t count on my skills to keep me moving if a car breaks down on the highway, regardless of all of the tools at my disposal. One reason for this is due to my limited knowledge and experience. Another reason for this conclusion is because of the pressure of being “stuck” – I’d rather call a tow truck and a cab. Even though I enjoy working on cars and have some minor ability, it’s a great feeling to have the number of a good mechanic when I know I’m in over my head.

That’s the value of having a solid professional services team available to any digital marketer. It’s also why you’ll find an “agency” guy like me at a company whose primary offering is a SaaS-based direct digital marketing software platform. We realize that regardless of how effective the toolset is, it’s nice to have some experts to lean on. A professional services team can be helpful in any number of ways, whether you need strategy, analysis, design, copy writing, or consultation on best practices and performance standards.

Having professional services in addition to software gives the marketer a lot of freedom to define their direct digital marketing programs. Remember that good professional services are available on a retainer basis or on an ad hoc basis. Sometimes an issue requires a quick consult, and other times you just want someone with the right skills to do the work for you. Make sure your “mechanic” is capable of both.

There are many software platforms that do digital marketing well. So, if you’re tinkering with your software, your planning, or your strategy, make sure you have the number of a good mechanic.

I’ve been involved in interactive marketing for a decade, and I’m still learning new things every day. So, I know there’s a lot of work in staying up to date. That’s why it’s important to leverage the experience of experts across disciplines to be sure to get the most out of your digital marketing programs.

Now if you’ll pardon me, I need to call my mechanic.

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