Monthly Archives: February 2009

Why Aren't Super Bowl Ads Using Online Better?

Was it just me, or did the Super Bowl ads stink this year? Okay, it wasn't just me. My own opinions - and three days of "water cooler" chatter with friends in the marketing/ad business - have formed some conclusions on this year's crop of ads. The big conclusion - these ads were out of […]

Better, Efficient Online Tactics in a Tough Economy

So, you're the marketing manager and we're in a recession. It's time to review your budget and your CEO expects sound justification for every line item. Feeling lucky, aren't you? Actually, you are. All you have to do is show them ROI! How lucky are you that we live in a world now where marketing […]