Obama Uses Technology After the 2008 Campaign

Josh GordonIn these days of perpetual political campaigning (how cynical!) it’s only appropriate to follow up on our other posts about President-Elect Barack Obama’s use of the Internet (linked below) during his campaign with a post about his continued use of Internet technology during his lengthy transition. It’s one thing to use technology to advance your political campaign and messaging with a captive online audience — and Obama’s campaign did a credible job leveraging new media tools. But, once the campaign is over, does the outreach stop like most other campaign tools like TV ads, radio ads and bumper stickers? In Obama’s case, it appears that he may continue to use the power of online technology in governance, too.

We at the Lunch Pail feel certain our readers know we have no explicit political leaning (we would have reviewed McCain’s iPhone app… if he had one). But, an interesting item of note is that Obama’s transition and governance teams are seemingly holding true to their ambition of circumventing the supposed traditional media filter when possible. If you haven’t heard of it, the Citizen’s Briefing Book is a way for regular folks to submit their issues and ideas to a community. The claim is that the most popular ideas (as rated by the community) will be gathered into a “book” called the Citizen’s Briefing Book, and those ideas will be placed on the President’s desk. It even includes feedback from those politicians directly responsible for a particular issue via YouTube video commentary.

So, what kind of technology is used for this book? It’s Salesforce.com’s CRM Ideas product. However, while the idea is fresh and the technology is good, those same two criteria were true of the mobile campaign during the primary when Obama announced his Vice Presidential running mate Joe Biden. Let’s hope execution on the Citizen’s Briefing Book is better when all is said and done.

With the Inauguration taking place tomorrow, don’t forget to read up on our other posts about the influence of online on Obama’s victory, and how Obama could use a good online retention marketing strategy.

Bottom line, at this point, it appears this President will encourage technological development by showcasing its use and leveraging it as a means of directly communicating with people… even if he’s not currently campaigning (unless, of course, you count 2012).

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  1. […] ground with VP running mate SMS announcements, fundraising, app development and deployment, and continued dialogue post election with those that cared to put them in office. Obama’s was the first campaign to have been […]

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