How To Build a Good Mobile Marketing Campaign

Bill LandersThe mobile marketing reality is that most marketers aren't allocating large swaths of their budgets to mobile quite yet. Interactive marketers are very much in a pilot mentality as it pertains to mobile marketing... and, that's perfectly fine.
As a development organization, that means designing and deploying mobile marketing features that won't be overkill for what marketers need today. For instance, as you'll see in the screencast, Concentri makes setting up an MMA (Mobile Marketing Association) compliant bi-directional SMS campaign very simple.

Our software development organization designs and implements mobile features within a framework that ensures long-term success. For instance, no matter how people opt-in (whether it’s through a text service as illustrated in the screencast or via a website), we designed our product to handle the opt-in process, and underlying profile data, the same way. Assuming mobile opt-in guidelines are always adhered to, it is critical to incorporate mobile opt-in strategies that reach as many touch points as possible. It’s an important strategy that will quickly increase the size of your mobile opt-in universe and ensure campaign success.

We recognize that when starting off in mobile, it’s helpful to have an experienced and trusted guide. Technology is great; but, even I have to admit it can only do so much. That’s why a good professional services team is important, too. They can advise you of all the mobile do’s and don’ts and make sure your mobile programs take off.

If you have any questions about how to build mobile marketing programs that are designed for short and long term success, share a comment below. Or, you can always email us!


  1. Posted October 14, 2009 at 12:42 pm | Permalink

    This is excellent information for my clients to read before telling us how it should be. We have clients who do the opposite expecting good results. This is very informative.

    • Posted October 14, 2009 at 2:14 pm | Permalink

      Glad you found it useful! What else would you find useful?

  2. Posted July 12, 2010 at 9:54 am | Permalink

    Excellent Idea but only interactive campaigns do not give expected traffic what you have targeted for your business, for this it require location based advertisement as well as some most unique campaigns like coupons, discounts and offers etc.

    • Posted July 12, 2010 at 11:19 am | Permalink

      Yes, the content is still very important. And, geo-targeting and location-based mobile programs are definitely the centerpiece for the next jump in the industry.

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