Mobile Messages From the Internet...Don’t Go There

Dutch HollisThe other day I found one of the how-to, wiki-style articles on How to Block Mobile Phone Spam.
The first thing that jumps out, of course, is that someone seems to be receiving enough commercial SMS messaging to feel that there is indeed a problem with mobile spam. As I mentioned in an earlier post, the opt-in process is well controlled by the carriers at this point, so it's somewhat surprising that someone is receiving unsolicited SMS messaging, though I'm sure there are unsavory types out there using (or abusing) every medium.

The first step this how-to article advises is to block SMS communications originating from the Internet. It’s a good point, though I’m not sure I agree in all cases. I can imagine useful, transactional, reasons that a website might send a text message that I actually do want to receive. But, the author of that article points out, correctly, that texting from the Internet can make the sender look like a spammer.

As a legitimate marketer, you want to do as much as possible to avoid looking like a spammer; regardless of how well you observe best practices. This means all your SMS marketing messages should be sent via SMS, not an Internet gateway or a phone-number-as-email hack. If consumers on the front of the adoption curve are already concerned with mobile spam, and blocking messages that originate for the Internet is a first reaction, then it’s worth doing research to find the right mobile partner.

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