Category Archives: Online Retail Marketing Tips

Online Retail Forecast is Sunny

I find it interesting how consumers, who just a few years ago were afraid to type a card number into a computer, are now embracing the eCommerce like never before. On Monday, Forrester Research Inc. released its “US Online Retail Forecast, 2011 To 2016” report (by analyst Sucharita Mulpara). Things look good. eCommerce sales topped […]

Image is Everything with Online Retail

Image isn’t everything… it’s the only thing. Of course, this is a serious corruption of the classic Vince Lombardi quote on winning, but when it comes to your website and your overall online marketing presence — especially for retailers – image absolutely matters. With this in mind, I always find it interesting to see how […]

No Mobile Site? Don’t Make Your Customers Angry

Reflecting on all the Holiday hustle and bustle, thank goodness the shopping trips are over. Running from this store to that, fighting the crowds of folks frantically searching for the perfect gift and the best deals. If you were anything like me, you found yourself standing in Toys R Us, staring at an empty shelf […]

The Top 7 Direct Digital Marketing Posts of the Year

It has been a very eventful year for the direct digital marketing industry. Everyone here at The Lunch Pail has enjoyed chronicling the highlights and happenings as they relate to our clients and friends. In the spirit of the holiday, reflecting on the year, I’ve put together a “best of” list of our most popular […]

Shop.org: Shopping via the iPad

Now that the dust has settled after returning from a great Shop.org Annual Summit in Dallas, I wanted to share some of my “take-aways” and lessons learned from the show. Last week, I reported to you on the keynote by Glen Senk, CEO of Urban Outfitters, the multichannel consumer and the importance of having a […]

Shop.org: The Multichannel Consumer

This year’s Shop.org Annual Summit is officially underway in Dallas. One of the highlights of the first day was the opening keynote by Urban Outfitters CEO Glen Senk. Senk noted that today’s consumers are increasingly multichannel, adding that those who shop across three channels are likely to spend six times as much as consumers that […]

Great Software Features For Retailers

On Friday I provided some details and insight into what a direct digital marketing software feature looks like. It is important to understand that a truly multi-channel software feature is able to impact more than a single channel or a even single strategy. Direct digital marketing is about focusing on the consumer and making improvements […]

Overcoming Mobile Coupon Challenges

In the last two weeks stories have begun to trickle into the mobile marketing trade media that call into question the viability of mobile couponing. The first piece was penned by ReadWriteWeb writer Sarah Perez. The second was written by Chris Brassington, CEO of Starfish Consultants. Two articles lay out several different reasons for why […]

Measuring Mobile App Effectiveness

I hope everyone had a great holiday celebration Sunday, and I hope it spilled into today for many of you. For those of you who made the trip into the office today, however, I want to share a great resource with you that will have a positive impact on your business. Even if you're not […]

Mobile Strategic Planning Is Not Optional

Many companies are choosing to sit back and take a "wait and see" approach to strategic planning for the mobile communications channel. There is comfort in the notion because the technology is evolving so rapidly it appears as though attacking the channel in a piecemeal fashion is the right approach. Marketers, however, must resist this […]

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