Category Archives: marketing

The Timing of a Social Media Sales Message

After a two year hiatus from Knotice, I recently found the error in my ways and decided to make a repeat appearance on the Knotice stage. With my career shifting, I made a quick update to my LinkedIn profile and was on my way back to Akron. What I did not anticipate was the surge […]

When Device Proliferation Hurts Your Campaigns

My cute husband bought me a new iPad for Christmas. Trouble is I haven’t been able to use it. Between my 13-year-old testing the new SlingBox to watch his vampire shows on it and my oldest pimping it out with way too many new apps, I haven’t had my turn yet. (No fair!) But once […]

Marketing (and Other) Predictions for 2013

Happy New Year! Now that we’ve safely made it out of 2012, let’s take a look at some marketing predictions for 2013 that the folks here at Knotice have put together. Have your own to add? Let us know in the comments! General Marketing Predictions for 2013: More than half of the people in your […]

Most Popular Posts of 2012

As the year comes to a close, here is a list of the most popular Lunch Pail posts of 2012. (What would an end of the year post be without a countdown list?) Thanks for reading, and we’re looking forward to bringing you more great content in 2013! Fun Facts on Big Data – Big […]

Happy Holidays from All of Us at Knotice!

It’s probably not the the end of the world as we know it (as speculated by the Mayan calendar), but it is the year-end crunch time for you interactive marketers and analysts out there. All of us at Knotice would like to wish you a Happy “End of the Year As We Know It” with […]

How Elementary is Your Marketing?

Unified cross-channel messaging – coordinating and synchronizing content across channels based on the data from customer activity, exposure and preferences – reflects a certain level of maturity and competence. Last time I talked about the evolution of messaging as it relates to age. Now let’s have some fun and see where you are by grade […]

The Olympics: Personal Branding of Athletes

As the first full week of coverage of the 2012 Olympics comes to a close, there’s been plenty to talk (or complain) about when it comes to reporting on the games. You’ve got the whole NBC tape delay (spoiling its primetime own broadcasts thing) and how social media impacts the games, Twitter’s suspension of Guy […]

What Civilians Can Learn from Army Marketers

As we pause to celebrate Memorial Day and honor those who served the U.S. Armed Forces, I was curious about the military’s use of digital marketing and social media for the recruitment of new soldiers. Of course marketing a product or service can be challenging, but the idea of shaping a message so powerful that […]

The Tale of True Targeting

Meet Polly. She’s been a customer of yours since 2009. She’s on your email list. She gets text messages for holiday promotions. She loves to kill time at work by shopping your site. When she’s at home curled up on the couch with her iPad, she’ll sometimes search the reviews of things she’s already bought […]

Recent Mobile News and Statistics

A lot has happened in the mobile space since we released our latest Mobile Email Opens report for H2 2011 (check out the that report and previous ones here.) There’s been interesting data on mobile commerce, more data on mobile email, data on location-based services and more. Let’s start by taking a look at the […]

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