Category Archives: Internet Governance

Summertime Marketing News Roundup

As you’re gearing up for your back to school and fall campaigns, here’s a look at some of the late summer news from around the industry that you might find useful. With the start of the school year just around the corner, a recent piece in Internet Retailer revealed that 54% of consumers prefer to […]

April Do Not Track News Updates

There have been some new developments on the online privacy front in Washington since my last Do Not Track news update In March, the Obama administration asked Congress to pass a “Privacy Bill of Rights.” The proposed bill of rights would supposedly protect consumers from “intrusive” data gathering, a concern that is top of mind […]

Which Onsite Targeting Approach Works Best?

The term "onsite targeting" is increasingly being adopted by the market. The press has done a nice job of chronicling the path of the term's adoption amongst technologists, and the increasingly warm reception to the technology from consumers. Emily Steel and Julia Angwin, writers for The Wall Street Journal, published an article last week entitled […]

Privacy Law and Direct Digital Marketing Update

The rapid evolution of direct digital marketing, fueled by an intense reliance on data quality and capture, has entangled privacy and marketing, and drawn the attention of powerful lawmakers. It is wise to keep an eye out for any consumer privacy developments on Capitol Hill - especially when the developments may have an impact on […]

Onsite Targeting's Safe Effectiveness

The debate about the value of all types of behavioral targeting continues to rage in the Beltway. One extremely interesting article published last week by ClickZ's Kate Kaye does some digging into how Capitol Hill works as it pertains to this hot issue in the online marketing space. Kaye uncovers the work being done by […]

Behavioral Targeting Update, Battlefield Media

Back in the middle of the summer I highlighted one of the rounds in the fight over behavioral targeting, specifically the well-organized effort by a consortium of companies to impose enough self-regulation on the more invasive form of network behavioral targeting. The seven best practices the group released were led off by The Education Principal, […]

Consumer Groups Unite to Expand the Data Debate

Last week I introduced a recent shift in consumer perception of behavioral targeting, as more consumers seem open to accepting relevant Web content - no matter how the data is collected - at both the network and safer onsite targeting levels. According to Mobile Marketer writer Dan Butcher, consumer advocacy groups have adapted to new […]

Analyzing Behavioral Targeting Best Practices

On Monday I wrote about the need for the discourse around behavioral targeting technology, in Congress and elsewhere, to be careful not to use a broad brush when determining the best practices for the technology. Not all forms of behavioral targeting are the same (network versus onsite); therefore the same rules should not govern all […]

BT's Official Self-Regulation Proposal

After much speculation, the proposed standards of self-regulation for behavioral targeting have finally been announced. You may remember that I commented on this exact topic at the end of 2008, concluding that however the industry determines it should be regulated, the two different types of behavioral targeting must be treated differently. DM News' Dianna Dilworth […]

Obama Uses Technology After the 2008 Campaign

In these days of perpetual political campaigning (how cynical!) it’s only appropriate to follow up on our other posts about President-Elect Barack Obama’s use of the Internet (linked below) during his campaign with a post about his continued use of Internet technology during his lengthy transition. It’s one thing to use technology to advance your […]

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