Category Archives: Industry News

5 Interesting Reads for This Week

1. Marketers, do you know your DMPs? In this article from Adage Kate Kaye takes a look at the findings from Forrester’s recent Wave Report on data management platforms. 2. Another Blow to the Do Not Track Working Group: On the heels of Jonathan Mayer’s resignation from the Do Not Track Working Group comes the […]

Google Ads Coming to an Inbox Near You

Over the past few weeks, there have been a number of experts across the industry (including Knotice’s own Dutch Hollis) that have shared their point of view on the new Gmail Inbox. Now that you’ve likely experienced this shift to the new inbox, we’re going to take a look at another shift – how Ads […]

Dealing with Email to the Mobile Gmail Inbox

According to our Knotice Mobile Email Opens reports, open rates on mobile devices for commercial emails should reach the tipping point of 50% by the end of the year. Not only that, but data from Pew Research affirms that over 55% of American adults (not just mobile phone subscribers but all adults) now own a […]

The New Gmail Inbox(es)

If you’re a Gmail user you may have noticed a sea change in your inbox of late. Gmail now has a tabbed inbox. If you haven’t seen it yet, don’t worry – you will soon. Let’s set aside for the moment whether or not this is good for the users – I suspect it will […]

Interesting Things from This Week – July 12, 2013

1. Online Behavior – Some new research reveals 45% of consumers aged 18-35 spent an hour each day online checking out retail-oriented sites. Interestingly, men were more likely than women to spend an hour each day looking for deals. What are these folks purchasing online? Electronics and sports equipment/accessories, while 50% reported researching electronics online […]

3 Interesting Things from this Week – July 3, 2013

1. Firefox Throws its Hat into the Smartphone Ring: Mozilla introduced 2 new smartphones earlier this week that operate on the Firefox OS. According to Mozilla, smartphones using Firefox OS will be the first devices “powered completely by Web technologies and offer everything you expect from a smartphone while also delivering new features to give […]

4 Interesting Things from This Week – June 21, 2013

1. Social Data Are you one of those people (or do you know one) who takes their mobile device everywhere? It doesn’t matter if you’re at a restaurant, the doctor’s office, or waiting in line, you’ll likely be tapping away on your smartphone. New data from Evzdrop shows that every minute there are 347,000 tweets […]

Introducing Knotice Mobile View

Today we announced the launch of a cool new tool designed to help marketers get a clear view of email audiences across device types. Knotice is known for its Mobile Email Opens Reports. Now we open that capability up to you, to use for your own campaigns. And the best part? It’s free. Knotice Mobile […]

3 Interesting Things from This Week – June 7, 2013

Happy Friday! Here’s a look at some interesting tidbits from this week that you may have missed. Tablets A new forecast from IDC reveals tablets are expected to grow 55.8% year over year in 2013. What’s that mean for marketers? Tablet shipments are going to extend past portable PCs this year, and by 2015 tablet […]

Knotice at IRCE 2013

This week marks the start of the industry’s largest ecommerce event – IRCE 2013. The theme this year focuses on breaking barriers toward a new retail economy. The show lineup will take a look at how ecommerce is challenging traditional retail practices – according to Internet Retailer it’s growing 3 times as fast as bricks […]

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