Category Archives: Design Tips

Responsive Email Design: The Basics

As mobile technology continues to gain traction as a viable way for customers to access content wherever and whenever they want, smart marketers are following the trend by creating and designing emails that work beautifully not only on a desktop screen, but also on a mobile device. Responsive email design can be a tremendously effective […]

Flash v. jQuery: When to Use What

There’s always a right tool for every job. A corkscrew opens a bottle of wine; a TV remote changes channels. The same principle applies to frontend Web development – especially when it comes to creating interactive elements. Some software platforms or programming languages are better suited for certain tasks than others. But what standards should […]

Steps to Faster Page Load Times

Part 2 in a series – In my last post, we discussed why page load times are so important. In this post we discuss how to improve them and make them faster. To make the process simple, let’s break it into three steps: Audit, Address, and Repeat. Step One: Audit – Browsers like Firefox and […]

Tips for self-service marketers: More on HTML tables

Most email clients lack support for recent HTML and CSS technologies, which is why tables are the best way to build entire HTML emails. Tables may be dated, but they’re bulletproof. Every Web browser and email client can read them. In a previous post on more complicated HTML table builds, I looked at a wide […]

More Mobile Design Considerations

No matter what platform you develop for – mobile, desktop, tablet – the game itself never changes. The communications game. The purpose will always be to deliver a message as efficiently and effectively as possible. What does change from platform to platform are the tactics – how you play the game. The quickest path to […]

How to: Controlling the Elements of an HTML Table

I’ve introduced you to HTML table construction and have taken a look at more complex table construction. Today, we’ll take a look at some commonly used HTML elements at the table and cell level. Below is a list of commonly used HTML elements at the table and cell level. Some have been used in the […]

More Tips on HTML Tables, Creating Nested Tables

Most email clients lack support for recent HTML and CSS technologies, which is why tables are the best way to build entire HTML emails. Tables may seem dated, but they’re bulletproof. Every Web browser and email client can read them. In a previous post introducing HTML tables, I looked at their most basic construction. This […]

Tips for Marketers: An introduction to HTML tables

Originally, HTML tables had one obvious purpose – to display tabular data. But the introduction of border=”0” gave designers a more aesthetically pleasing way to layout content and more control over it. In the late 1990s, this was more or less salvation for Web designers. The ability to control how and where you could position […]

The Creative Process: Back to the Drawing Board

Most of the time, a designer’s creative process remains the same regardless of what the project is. Web, mobile, newsletter, logo – it doesn’t matter. Everyone has a certain way of doing things. But regardless of how people work, the creative process should always start the same way – with a full understanding of the […]

Thoughts on the Future of Flash and HTML5

Since its inception, Adobe Flash has given designers and developers an innovative way to create content that went beyond HTML, CSS and in some rare cases, JavaScript. It became an extremely popular tool to build interactive animations and effects and combine video and audio elements into one package. The beauty of it is its cross-platform […]

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