Monthly Archives: January 2011

How to Write Better Email Subject Lines

Email marketing is only as strong as its open rates. And the subject line is bait on the hook for people to bite – to click and access your message sent. No matter how brilliant your email may be, campaign success hinges on a short string of words with enough zing to inspire an open. […]

Knotice Attending Industry Events

It has been a busy January here at Knotice. We released our first Quarterly Mobile Email Opens Report for Q4 2010 and a new must-read white paper that outlines how you can harness the power of the mobile web. February is also shaping up to be a busy month. Our team is looking forward to […]

The Tale of Two Purchases

We’ve talked before about the importance of connection at the point of decision. Consumers always have their mobile devices within reach and several brands have begun using 2D codes to connect the online and physical worlds at the exact time the consumer is ready to make a decision. I recently had an excellent ‘connection at […]

Adding Mobile to Enhance Advertising

Mobile is a simple, easy addition to enhance awareness as a companion to other marketing. When it comes to awareness, one of the biggest (and most expensive) opportunities is advertising during the Super Bowl – an estimated $2.6 million per 30-second spot. While the rest of the crowd was watching and trying to decide their […]

Lists vs. Profiles

If you’ve ever had the chance to talk to a Knotice employee about Concentri, chances are the term “profile” has come up once or twice. Concentri is what we call a profile driven environment. This means that Concentri houses each individual who interacts with your direct digital marketing as an individual record, or profile. This […]

Harnessing the Power of the Mobile Web

According to Melissa Parrish, analyst of interactive marketing at Forrester Research, “More than one-third—34 percent—of interactive marketers are currently implementing or are planning to implement a mobile program…. Mobile is poised for major investment in 2011 because case studies expose a healthy marketing channel, innovations have gained traction and consumer mobile usage is skyrocketing.” MobileCommerceDaily, […]

11 Direct Digital Marketing Trends in 2011: Part 3

Over the past few weeks I have been sharing with you my crib notes for 2011, aka the 11 direct digital marketing trends for 2011. Catch up on trends 1-4 here and trends 5-8 here As I mentioned previously, I’m using discussions with customers, prospects, partners and peers, and my own research and analysis to […]

How to Use the Mobile Email Opens Report Data

Today marks the release of the first of many quarterly reports issued by Knotice regarding email opens on mobile devices. Our “Mobile Email Opens Q4 2010 Report” features valuable data on the percentage of mobile email opens by device across 12 industry segments, including retail, hospitality, telecommunications, and healthcare and others. Data is based on a […]

Verizon’s iPhone and Mobile Marketing

It’s finally here. After years of speculation, Verizon announced yesterday that the iPhone 4 will be coming to the network in February. So, what does this mean for marketers and mobile strategy? This Verizon iPhone announcement essentially creates a bigger pool of consumers, one that will likely mirror previous browsing behavior. Motorola, HTC, Samsung and […]

11 Direct Digital Marketing Trends in 2011: Part 2

I began last Monday with the task of sharing with you my crib notes for 2011, aka the 11 direct digital marketing trends for 2011. As a refresher, the first four are: 1) Mobile’s impact on everything; 2) Tablets take over; 3) Tablets are not mobile; and 4) Four screens and counting. As I mentioned […]

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